“Sugar” is a song recorded by American pop rock band Maroon 5 for their fifth studio album V (2014). It was written by Adam Levine, Lukasz Gottwald, Jacob Kasher Hindlin, Mike Posner, Joshua Coleman and Henry Walter; the production was done by the latter two under their respective production names Ammo and Cirkut. It was sent to contemporary hit radio in the United States, as the third single from the album on January 13, 2015. “Sugar” is a disco, funk-pop and soul song that features wide range of instruments including percussion, keyboards and guitars.
“Sugar” received generally positive reviews from music critics who praised its catchy feel and retro vibe. Following the release of V, the song debuted in South Korea and peaked at number 13 on the international Gaon Digital Chart and 77 on the main chart. In the US, it peaked at number 3 on the Billboard Hot 100, becoming their third consecutive top ten single from V, and eighth consecutive top ten hit. Film director David Dobkin shot the accompanying music video for the single in Los Angeles in December 2014. Inspired by the 2005 romantic comedy, Wedding Crashers, it features Maroon 5 crashing and coming uninvited on weddings happening in the city on that day. The video premiered on January 14, 2015, and had its first television air on January 17. The song is also used as the encore of the shows during the Maroon 5 World Tour 2015.
The official remix, featuring rapper Nicki Minaj, was released on March 9, 2015.
Production & Release
“Sugar” was written by Adam Levine, Lukasz Gottwald, Jacob Kasher Hindlin, Mike Posner, Joshua Coleman and Henry Walter. The production of the song was done by the latter two under their respective production names Ammo and Cirkut. The lead vocals were sung by Levine, while additional vocals provided singer Posner who co-wrote the track. “Sugar” was recorded at Conway Recording Studios in Hollywood, Dr. Luke in the Boo in Malibu and The Mothership in Sherman Oaks while it was mixed at MixStar Studios in Virginia Beach. Doug McKean, Clint Gibbs, Noah Passovoy and Jonathan Sher all served as engineers of the song, while John Armstrong, Eric Eylands, Rachael Findlen and Cameron Montgomery helped them finish the engineering, serving as additional engineers. John Hanes was the mixing engineer while all the instrumentation and programming was provided by Maroon 5, Dr. Luke, Ammo and Cirkut. Artie Smith was the instrument technician. Interscope Records serviced the song to contemporary hit radio in the United States on January 13, 2015. The same day, the band unveiled the official artwork for the single that features red-colored lips holding a sugar cube; Mike Wass of Idolator called it “candy-colored”.
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